About this site
This site is for business owners who are done chasing followers. Here, community means turning attention into loyalty, customers into cheerleaders, and conversations into forward motion. If that sounds like the way you want to grow, you’re in the right place.
Build That Community is an independent publication launched in January 2026 by Nick Vannello. If you subscribe today, you'll get full access to the website as well as email newsletters about new content when it's available. Your subscription makes this site possible, and allows Build That Community to continue to exist. Thank you!
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